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By:Leslie Gofton,Mitchell Ness
Published on 1997 by Kogan Page Publishers


This work is an introductory analysis of market research in industrial or business-to-business markets. It is aimed at those with little or no experience in the area, who may need to commission research or analyze and interpret survey data themselves.

This Book was ranked at 27 by Google Books for keyword Business.

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Book which was published by Kogan Page Publishers since 1997 have ISBNs, ISBN 13 Code is 9780749419844 and ISBN 10 Code is 0749419849

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